Merchant Center errors on Shopify
Each note uses the error name Merchant Center shows, then the Shopify theme and catalog causes behind it.
- Destination not working
Why a Shopify product URL is disapproved as Destination not working, and the page changes that clear a 404, 410, or bad redirect.
- Inaccurate availability
Why Shopify pages get Inaccurate availability when structured data or the add-to-cart button disagrees with inventory.
- Mismatched value (page crawl) [price]
Why the price Google reads on a Shopify product page does not match the variant price in the catalog.
- Missing microdata for condition
What to add when a Shopify product page has no offer markup Google can read for condition, price, and availability.
- Invalid value [availability]
Which availability strings Shopify themes emit that Merchant Center does not accept, and how to replace them.
- Destination not crawlable
Why Google Ads reports Destination not crawlable on a Shopify store, and which robots.txt rules block the product URL.
- Automatic item updates
Why Merchant Center stops automatic price and availability updates, and which Shopify page mismatches cause it.
- Page quality and Misrepresentation
Page-level Shopify problems merchants see next to a Merchant Center Misrepresentation review, and what this app can and cannot check.
- Desktop and mobile page not working
Why Google reports a Shopify product page as unavailable on desktop or mobile, and what a single crawl can show.
- Product page unavailable
Why Shopify product URLs get Product page unavailable when the server errors or the fetch fails.